Nicole “Nikki” St.Martin is the Vice President of Marketing and Sales Enablement for The Jacobson Group, the premiere executive search and staffing firm specializing in the insurance industry. In this role, she shapes the strategic direction of the organization's marketing and brand strategy. Leading a dynamic, cross-functional team, she is dedicated to elevating brand awareness, delighting customers and candidates, and empowering the industry with valuable talent intelligence. As a member of the firm’s Senior Leadership Team, Nikki fosters cross-functional collaboration to aid in the firm’s continued growth and development. Since joining the firm in 2002 as its inaugural marketing professional, she has seamlessly woven brand into the cultural fabric and evolved marketing into a core element of Jacobson’s overarching business strategy.
In addition to overseeing day-to-day marketing operations, Nikki has spearheaded numerous impactful industry initiatives. Notably, she played a key role in launching the Semi-Annual Insurance Industry Labor Market Study in 2009 in collaboration with Aon plc. The study has since evolved into a highly regarded and trusted gauge of the industry’s staffing landscape. Beyond this, Nikki was integral in founding the Insurance Careers Movement, a now-global grassroots initiative aimed at inspiring young individuals to pursue careers in insurance and fostering the retention of the industry’s emerging leaders. Nikki continues to serve as an active representative on the movement’s organizing committee today.
Valued for her writing and grammar expertise, Nikki is a trusted resource within her professional and personal networks, offering assistance in crafting resumes, LinkedIn profiles, blogs and business plans. She also serves as a professional development speaker on business writing and grammar. Committed to giving back, Nikki has participated as a mock interviewer for her alma mater’s graduation preparation program. She earned a Bachelor of Arts in Advertising/Public Relations and Journalism with a minor in English from Franklin College in Franklin, Ind.